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Create a segment

In this article, we will explain how to create a segment in Sendinblue.

Segments allow you to filter contacts that meet specific criteria and perform actions on them, such as sending them email campaigns based on their interests and behavior. To learn more about segments and how they work, check our dedicated article About segments.

Create a segment

💡 Good to know
You can also segment your contacts directly from Contacts by clicking on + Add a filter.

1️⃣ Choose your first condition

To create a segment:

  1. Go to Contacts > Segments.
  2. Click Create a segment.
  3. Click + Add a filter.
  4. In the drop-down list, choose a condition and fill in the required fields.
    💡 Good to know
    The conditions available in the drop-down list depend on the apps you've enabled in Sendinblue, e.g. you'll see the CRM condition only if you've enabled Sales CRM on your account.
    To learn more about what conditions are available, check our article About segments.

A list of contacts who meet this condition will appear below the segment.


2️⃣ (Optional) Add more conditions

💡 Good to know
You can add a maximum of 20 conditions in a segment.

If necessary, you can define several conditions in your segment to make it more specific and get more relevant results:

  • AND conditions are useful to add dependent conditions to the main one. To add an AND condition, click + And, select a condition, and fill in the required fields.
  • OR conditions are useful to include either of your conditions or all simultaneously. To add an OR condition, click + Or, select a condition, and fill in the required fields.

3️⃣ Save your segment

  1. Once you're done creating your segment, click Save segment.
  2. Name your segment.
  3. Save it in an existing category or create a new one.
  4. Click Confirm.

Once saved, you can then:

⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.