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New segmentation: what has changed?

In this article, we will talk about the new segmentation and the main changes compared to the classic design. 

To explore the new Segmentation feature, check our dedicated article Overview of the [NEW] Segments feature (Beta)

💡 Good to know
The new Segments feature replaces the Advanced Search and Segmentation feature previously available from the Contacts page. It is still in beta and is part of an early release to some of our users. If you are interested in testing it, we can activate it on demand for your account.

Why did filters evolve to segmentation?

The new segmentation, replacing the traditional filters, is easier to use, visually more appealing, complete, and powerful. It has been designed to give more opportunities to our users and simplify their needs. With this new segmentation, we will be supporting more conditions and events, not just emails events but also website events, eCommerce events, etc.

What has mainly changed?

✔️A new format

Segments can now be read in sentences.

Depending on which condition you choose, a sentence will be built and can be specified. This new format gives a more transparent structure to how your segment is constructed and in order. 

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To help you compare old filter conditions and new segmentation conditions, this table might help.

💡 Good to know
The conditions presented in the left column are approximative. Only the first choice is fixed (example: "You sent them an email"); the rest is flexible and can be changed according to your segmentation needs.
 Old Filters conditions New Segmentation conditions
 List
 They are in a list 
 Flagged contacts
 They have been flagged 
 Email sent
 You sent them an email > Any type of email > at  least > 1 time > over all time 
 Email not sent  You sent them an email > Any type of email > not at  all > over all time 

 Email delivered

 You sent them an email and they did receive it

 Email not delivered

 You sent them an email > Any type of email > not at  all > over all time 
 Email readers  They have opened an email
 Email clickers  They have clicked on a link in an email 
 Email nonreaders  They have opened an email > Any type of email >  not at all > over all time
 Email nonclickers  They have clicked on a link in an email
 Email bounces  An email has been classified as "soft bounce."
 An email has been classified as "hard bounce."
 Email blacklisted  They have unsubscribed from an email
 Email multi-unsubscribers  They have unsubscribed from an email > An email campaign > 3 times > over all time

➡️ To learn how to create a segment with the new Segmentation feature, check our dedicated article Create a segment.

✔️More conditions are available

The new segmentation also enables more conditions, classified into two categories: Properties and Events

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Properties are criteria that can define your contacts.  Events are actions performed by your contacts. 

 

🔎 Some examples of new conditions available in New Segmentation: 

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  • Their profile has been changed/added.
    Allows you to segment contacts depending on when they have been added or changed in your contact list. 
  • Their subscription status.
    Allows you to segment contacts depending on if they are subscribed or blacklisted. 
  • Their Contact Owner.
    Allows you to segment contacts depending on their contact owner in the CRM. 

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  • Website events > They have visited a page.
    Allows you to segment contacts depending on if they have visited a page and choose exactly which page if desired. 
  • Ecommerce events > They have placed an order. 
    Allows you to segment contacts depending on their order placement.
  • Ecommerce events > They have added an item to their cart
    Allows you to segment contacts depending on if they added an item to their cart if you've connected your website to Sendinblue. 

➡️ To see concrete examples of Segments, including previously stated new segments, check our dedicated article Examples of segments

✔️ A better management of segments

  • With the New Segmentation, a page dedicated to segments is available where you can find your saved segments and create new ones.

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  • Segments can be duplicated, organized by categories, etc. Filters couldn't (could only be edited and deleted).
  • You can now quickly view the conditions in a segment, whereas before, you had to open the filter (multiple clicks needed).

➡️ To learn more about Segments management and categories, check our dedicated articles Manage segments and Manage segments categories.

A few comparisons 

🔎 Segmenting contacts whose sent emails have been Hard Bounced 

Before

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Now

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🔎Segmenting contact by lists:

Before

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Now

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🔎Segmenting contacts who received an email in the last 7 days. 

Before 

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After

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➡️To see more examples of segments, check our dedicated article Examples of segments

❓FAQ

Can I still use custom attributes to segment contacts? 

Yes, you can. When creating a custom attribute, the attribute is still added to your conditions list. Your already created custom attribute will automatically be imported into the new Segmentation. 

To learn more about custom attributes, check our dedicated article ???

How can I use my saved filters in the new contact listing?

Your previously saved filters are not available in the new contact listing. However, you can recreate them with the new segmentation and keep them again. 

Can I use my saved filters in the new campaign flow?

Your previously saved filters are not available in the new campaign flow. However, you can recreate your filters using new segmentation and then use the segments in the new campaign flow.

Will my existing automation workflows using filters be impacted?

Existing workflows using filters will not be impacted. You can still use your created filters in Automation + new segments created thanks to the new segmentation. We recommend you use segments for your new workflows.

Will my dynamic lists be converted to segments?

Dynamic lists are not compatible with the new segmentation. However, you can recreate your dynamic lists using our new segmentation.

⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.