Skip to main content

New segmentation: what has changed?

In this article, we will explain the differences between the previous Advanced Search and Segmentation feature and our new Segments feature.

Improved design and wording

Advanced Search and Segmentation

Segments come with a new design which gives you more flexibility and allows you to create more modular segments. You now have a clearer view of the different conditions available and you can use the search bar to quickly find the one you're looking for. 

The wording has also been improved and simplified, in all languages, so that segments are easily understandable even if they contain multiple conditions.

More segmentation options

The new Segments feature offers more segmentation options for you to go even further and be able to segment your contacts even more precisely.

Here are some examples of new segmentation conditions, operators, and parameters:


The new segmentation supports more conditions to segment your contacts and is based on the apps you've enabled on your Sendinblue account, which means that some conditions might not be available if you've not enabled the corresponding app.

Advanced Search and Segmentation Segments
Contact details (name, email address, contact list, etc.)

Contact details (name, email address, contact list, etc.)

Email (opens, blocklists, bounces, etc. for email campaigns only)

Email (subscribed/blocklisted, opened/not opened, soft bounced, etc. for email campaigns and transactional emails)


CRM (contact owner, next task)


WhatsApp (subscribed/blocklisted, opened/not opened, etc.)

  Web push (subscribed/blocklisted)

Ecommerce (order placed/no order placed, article added to cart/no article added to cart)


Website (webpage visited/not visited)

Operators for contact details

The new segmentation supports more operators for contact details so that you can narrow your search even further. 

Advanced Search and Segmentation Segments
Contains Contains
Does not contain Does not contain
Is identical to Replaced by Is equal to
Is different from Replaced by Is not equal to
Is equal to Is equal to
Is not equal to Is not equal to
Starts with Starts with
Does not start with Does not start with
  Ends with
  Does not end with
  Is empty
  Has any value

More date parameters

The new segmentation supports more parameters when specifying a date or period of time for a condition.

Advanced Search and Segmentation Segments
Whenever Over all time
Between 2 dates Fixed period
Between Before
In the last In the last
  Exact date
  More than

More precise email parameters

The new segmentation supports more precise parameters when using an email condition so that you can narrow your search even further. 

Advanced Search and Segmentation Segments
Unique opening/click  
Multiple openings/clicks  
Delivered > Yes/No  
  Is not equal to
  At least
  More than
  At most
  Less than

Better management of segments

You can now easily create and manage all your segments from the Segments page:


  • Segments can be duplicated and organized by categories. Filters couldn't (could only be edited and deleted).
  • You can now quickly view the conditions in a segment, whereas before, you had to open the filter (multiple clicks needed).


Contacts whose email campaign resulted in a hard bounce
Advanced Search and Segmentation
Contacts who are part of the "Shopify" list
Advanced Search and Segmentation
Contacts who received an email campaign in the last 7 days
Advanced Search and Segmentation

FAQs: New segmentation and old search filters

Can I still use custom attributes to segment contacts?

You can still use custom attributes with Segments. All existing and new custom attributes are available in the list of conditions you can choose from.

Can I still use my previously saved filters?

Your previously saved filters are now available at the bottom of Segments, under the Archived Filters category.


You can still use them to segment contacts in an email campaign, as an entry point in a workflow, etc.

However, note that old filters are not editable. We highly recommend you recreate them as a new segment, replace them if they're used in an Automation workflow, and delete them.

Will my existing automation workflows using filters be impacted?

Existing workflows using filters will not be impacted and you can still use your previously saved filters in Automation. However, we recommend you use segments for all your new workflows.

Will my previously created dynamic lists be converted to segments?

Dynamic lists are not converted into segments. However, you can manually recreate them as segments.

⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.