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What are the possible reasons why my business might not get pre-approval?

To be allowed to use the WhatsApp Business Platform, you must comply with WhatsApp Business and Commerce Policies.

❗️ Important
If WhatsApp Business and Commerce Policies are not respected, your access to the WhatsApp Business Platform may be restricted or removed by WhatsApp. 

Your business might not get pre-approval if:

  1. You offer or sell:
    • Illegal, prescription, or recreational drugs, including marijuana
    • Tobacco products and related paraphernalia
    • Unsafe supplements
    • Weapons, ammunition, or explosives
    • Animals
    • Adult items or services
    • Alcohol
    • Adult health items
    • Real money gambling services
    • Goods, items, or posts that we determine may be or are fraudulent, misleading, deceptive, or offensive
    • Items or products with overtly sexualized positioning
    • Products or items that facilitate or encourage unauthorized access to digital media which do not comply with Facebook's policies
      💡 Good to know
      To have a detailed list of products you are not allowed to sell through the WhatsApp Business Platform, check the WhatsApp Commerce Policy.
  2. Your audience might be younger than 16.
  3. You request a phone number for countries or regions where WhatsApp/Facebook do not operate. There are some countries that WhatsApp excludes from communicating with WhatsApp for Business numbers. Phone numbers from the following countries are blocked:
    • Crimea (+7978)
    • Cuba (+53)
    • Iran (+98)
    • North Korea (+850)
    • Syria (+963)

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.