In this article, we will give you an overview of the new Segments feature.
Sendinblue's new Segments feature allows you to segment your contacts based on advanced criteria (properties and events).
🧐 What are segments?
Segments are personalized groups of contacts based on properties and/or events. As your contacts' information changes or as you add more contacts that meet the criteria defined in your segment, your segments will automatically be updated to reflect these changes. For example, if you create a segment with the condition "they have opened an email campaign exactly 0 times", the segment will change as contacts open a campaign.
You can then use segments to send targeted email campaigns to your contacts, such as a special offer for example.
🔨 How do segments work?
Segments are created by defining criteria and comparing them against your contacts. When a contact matches the specified criteria, they will be included in the segment.
A simple segment might look like this:
- Contacts who live in a certain location.
- Contacts who didn't click a link in your last email campaign.
But segments can also be more complex and look like that:
- Contacts who have a dog, live in Paris, aren't in the list named VIP, have received at least three campaigns in the last 6 months, and haven't opened any email campaigns in the last six months.
Overview of the new Segments feature
To access the new Segments feature, go to Contacts > Segments.
At the top-right side of the page, you will find the Create a segment button. From there, you can create a new segment by selecting specific criteria:
You can then use this new segment when sending an email campaign.
Learn how to create a segment in our dedicated article Create a segment.
Categories and search bar
Our search functions allow you to quickly find a segment you've created:
With the new Segments feature, you can: