In this article, we'll explain how to create some commonly used segments. You can then use segments to send targeted email campaigns to your contacts, such as a special offer for example.

💡 Good to know

The new Segments feature will replace the Advanced Search and Segmentation feature previously available from the Contacts page. For now, this new feature is still in beta and is part of an early release to some of our users. If you are interested in testing it, we can activate it on demand for your account.

Before you start

For an overview of the new feature, check out our dedicated article Overview of the [NEW] Segments feature (Beta).
To learn how to create a segment, check our dedicated article Create a segment.
In this article we'll only detail the conditions you can use in Contacts > Segments > Create a segment. Don't forget to click Save Segment and give a name to your segment.

Attributes

Attributes are values attached to a contact. In the context of Segments, there are two types of attributes: Default attributes (attributes already automatically present) and Custom Attributes (attributes that you manually create according to your needs, in the contacts settings).

Default attributes

🔎 Segment by email domain

Situation: You want to target employees of a specific company; let's say that you want to target Sendinblue's employees.

➡️ To target your email campaign to these employees, you can segment your contacts using their email domain. In this case, contacts whose email addresses end with "sendinblue.com".

Click Add a condition.
Set the drop-down menus to Their email addresses > ends with > type “sendinblue.com” in the field.
Click Validate this condition.

🔎 Segment by contact lists

Situation: You want to send a campaign to all your contacts, except contacts from a specific list.

➡️ You can segment your contacts based on the name of the list you want to exclude.

Click Add a condition.
Set the drop-down menus to They are in a list > the name of the list is not > Choose your list's name.
Click Validate Condition.

Custom attributes

💡 Good to know

To use Custom attributes while creating segments, ensure you've created custom attributes in your contacts attributes settings. We'll consider that the user has successfully created the necessary custom attributes in the two following examples.
To learn more about custom attributes, check our dedicated article What are the different types of contact attributes?

🔎 Segment by spoken language

Situation: You want to send an email campaign to your French speaking contacts.

➡️ You can segment your contacts based on their language. In this case, you'll create a segment of contacts whose language spoken is French.

Click Add a condition.
Set the drop-down menus to LANGUAGE (or any other name you've chosen for this custom attribute) > is exactly > type “French” in the field.
Click Validate this condition.

🔎 Segment by age

Situation: You want to target an audience of a certain age. In this case, you are interested in sending a promo code to senior clients. You've decided that clients can be considered seniors from 65 years old.

➡️ You can segment your contacts based on their age. In this case, you'll create a segment of contacts whose age is greater than 65.

Click Add a condition.
Set the drop-down menus to AGE (or any other name you've chosen for this custom attribute) > is greater than > type “65” in the field.
Click Validate this condition.

Events

Events correspond to the behavior of your contacts with your Ecommerce, Website or Email campaigns. You can also create custom events.

Ecommerce events

💡 Good to know

To use Ecommerce events while creating segments, ensure you've installed the right Sendinblue ecommerce plugin for your website. In the two following examples, we'll consider that the right Sendinblue ecommerce plugin has been installed.
To learn more about Sendinblue ecommerce plugins, check our dedicated list of articles.

🔎 Follow up after a purchase

Situation: You want to get feedbacks from your customers on their orders.

➡️ You can segment your contacts based on the last time they made a purchase and then send them a survey. In this case, let's create a segment of contacts who placed an order in the last 7 days.

Click Add a condition.
Set the drop-down menus to They have placed an order > at least > 1 time > in the last > 7 > days.
Click Validate this condition.

🔎 Follow up if no purchase for a long time

Situation: You want clients who didn't purchase for a long time on your website to purchase again by sending them a discount code.

➡️ You can segment your contacts based on their last purchase date and then send them a discount code. In this case, you'll create a segment of contacts who didn't place an order in the last 6 months.

Click Add a condition.
Set the drop-down menus to They placed an order > not at all > in the last > 6 > months.
Click Validate this condition.

Website events

💡 Good to know

To use Website events while creating segments, ensure you've installed the right Sendinblue ecommerce plugin or Sendinblue Tracker for your website. In the following example, we'll consider this has been correctly executed.
To learn more about Sendinblue ecommerce plugins or Sendinblue tracker, check our dedicated list of articles and our dedicated article What is Sendinblue Tracker and how can I install it?.

🔎 Follow up after a specific webpage visit

Situation: You want to send a coupon to people interested in your new products and so, who often visit your sales page. In this case, you consider that often is at least 3 times.

➡️ You can segment contacts who have visited a specific URL page at least 3 times (in your sales page) to send them your campaign.

Click Add a condition.
Set the drop-down menu to They have visited a page > at least > 3 times> over all time.
Click Specify this condition.
Select Webpage URL and choose the webpage URL you want.
Click Validate this condition.

Email events

🔎 Follow up after a campaign

Situation: You've sent an email campaign, and some contacts didn't open it. You want to send a follow-up campaign to the contacts who did receive your campaign but didn't open it.

➡️ You can create a segment of contacts who received your email campaign but did not open it.

Click Add a condition.
For the first condition, set the drop-down menus to You sent them an email and they did receive it > An email campaign > at least > 1 time > over all time.
Click Specify this condition.
Select Email name and search for your email campaign.
Click Validate this condition.
Click These people have/are also.
For the second condition, set the drop-down menu to They have opened an email > An email campaign > not at all > over all time.
Click Specify this condition.
Select Email name and search for your email campaign.
Click Validate this condition.

🔎Follow up after any link is clicked in a campaign

Situation: You want to send a follow-up email to people who clicked on a link in your last email campaign.

➡️You can create a segment of contacts who clicked on a link in an email.

Click Add a condition.
For the first condition, set the drop-down menu to They have clicked on a link in an email > An email campaign > at least > 1 time > over all time.
Click Specify this condition.
Click Email name and search for your email campaign.
Click Validate this condition.

Custom Events

💡 Good to know

You can integrate Custom Events to your segment choices by integrating a code in your Sendinblue plugin code.

To learn more, check our dedicated article Track custom events.

🔎Segment by Plugin activation

Situation: You own a software; to correctly use a significant functionality of your software, your clients must install a plugin between your software and their website. You want to send a campaign to clients who have already activated this plugin.

➡️ You can create a segment of contacts who did the plugin.

Click Add a condition.
Set the drop-down menu to "PluginActivated" (or any other name you've chosen for this custom event)> at least > 1 time > over all time.
Click Validate this condition.

Mix of Attributes and Events

🔎 Segment by birthday and order placement

Situation: You thought of a new strategy to sell your products: you want to send an email campaign with a promo code to your contacts whose birthday is soon and who have already placed an order on your website.

➡️ You can mix attributes and events by segmenting contacts whose birthday is in the next month and who have placed an order at least once.

Click Add a condition.
For the first condition, set the drop-down menu to "BIRTHDAY" > is in the next > 1 > month.
Click Validate this condition.
Click these people have/are also.
For the second condition, set the drop-down menu to They have placed an order > at least > 1 time > over all time.
Click Validate this condition.

⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.