In this article, we will explain why your quota for transactional emails may have dropped and what you can do to increase it.
Before you start
- Make sure you read What is the quota applied to transactional emails? to understand what the hourly quota applied to your transactional emails is and how it works.
Why did my quota drop?
Your transactional emails are subject to an initial hourly quota of 100 emails per hour which are automatically adjusted according to the reputation of your emails and the reactions of the recipients. Your reputation can quickly be impacted by negative reactions, as transactional emails are supposed to have high delivery and open rates.
The metrics that will have a negative impact on your quota are:
- Hard bounces
- Very low open rate
As soon as you reach your hourly quota (or if it drops to zero), your emails will be queued in your backlog. These emails will then be sent as soon as your quota is renewed within an hour or restored.
If your quota reaches zero due to a drop in the reputation of your emails, our customer care team will have to manually verify the quality of your transactional emails.
How can I increase my quota?
It's actually very simple: the more your contacts show a positive engagement with your emails, the more your quota will increase.
The metrics that will have a positive impact on your quota are:
- A delivery rate close to 100%
- An open rate around 75%
- A click rate around 2,5%
- Complaint and bounce rates close to 0%
To help avoid bounces, unsubscribes, and complaints, we would recommend that you ensure your subscription forms and contact forms all have a security feature, such as reCaptcha enabled or double opt-in confirmation, in order to avoid any bot signups, which can often result in bounces and complaints.
Is there a permanent way to eliminate quota?
If you wish to completely eliminate the quota, we recommend you opt for a dedicated IP. With a dedicated IP, there is no hourly quota limit and you can send as many emails as you want depending upon the plan you have.