What are Marketing Automation statistics for?

Automation statistics correspond to the statistics of a specific workflow over a period of time that you defined, such as the number of contacts in each step of the workflow, and the opening, clicking and unsubscribing statistics when an email template is sent.

Quick statistics

When clicking on View stats under a workflow name, you will be able to view quick statistics about each step:

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  1. Number of contacts who went through this step of the workflow
  2. Number of contacts who are currently waiting at this step of the workflow
  3. Percentage of contacts who opened your email
  4. Percentage of contacts who clicked a link in your email

Advanced statistics

When clicking on View more statistics on a specific step, you will access advanced statistics about the step:

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