❓ What is a STOP code?
The STOP code is a system that allows each recipient of SMS messages to have an easy way to unsubscribe from the sending list of the message sender.
❓ When should I use a STOP code?
Marketing SMS messages
When sending marketing SMS messages, make sure that your contacts have explicitly opted-in. In addition, the CNIL imposes that all marketing SMS messages must contain a way for the recipients to easily unsubscribe from the sending list of the message sender (unsubscribe link or STOP code).
Informative SMS messages
When sending informative SMS messages (confirmation code, purchase, appointment reminder, etc.), adding a way to unsubscribe in the SMS message is not mandatory.
❓ How does Sendinblue manage SMS unsubscriptions?
The management of SMS unsubscriptions is automatically done by Sendinblue. After unsubscribing, contacts are automatically blacklisted and receive an automatic confirmation message.
❓ In which countries is STOP code available?
To be in agreement with the legislation of advertising by SMS messages, you must include a way for the recipients to easily unsubscribe from your sending list by adding a STOP code or an unsubscribe link to your SMS message.
Sendinblue offers STOP code management for SMS messages sent to contacts in the following countries:
When sending SMS messages to contacts in these countries, include at the end of every SMS "Reply STOP to [STOP_CODE]", where STOP_CODE will, at the time of sending, automatically be replaced by a code specific to marketing campaigns or transactional SMS.
❓ What if my contacts are not in a country where STOP code is available?
If your contacts live in a country where STOP code is not available, you must include an unsubscribe link in marketing SMS messages sent to them.