Add a STOP code in your SMS campaigns

In this article, we will explain how to add a STOP code in your SMS campaigns.

The STOP code allows each recipient of SMS messages to have an easy way to unsubscribe from the sending list of the message sender. In some countries, to be in agreement with the legislation of advertising by SMS, the STOP code is mandatory.

Good to know

  • Sendinblue processes all STOP codes on your behalf by blacklisting and sending an automatic confirmation to contacts who opt-out of your SMS campaigns.
  • To learn how to give contacts the option to unsubscribe in countries that don't use the STOP code, read Add an unsubscribe link to your SMS campaigns.

List of countries using the STOP code

Sendinblue offers STOP code management for SMS messages sent to contacts in the following countries:

MANDATORY OPTIONAL
  • CANADA
  • UNITED STATES*
  • FRANCE*
  • NORWAY
  • GERMANY
  • NETHERLANDS
  • AUSTRIA
  • SWEDEN
  • FINLAND

 

When sending SMS messages to contacts in these countries, include at the end of every SMS "Reply STOP to [STOP_CODE]", where STOP_CODE will, at the time of sending, automatically be replaced by a code specific to marketing campaigns or transactional SMS.

Particular cases

France

When sending SMS to contacts in France, include at the end of every SMS "STOP au [STOP_CODE]", where STOP_CODE will, at the time of sending, automatically be replaced by a code specific to marketing campaigns or transactional SMS.

United States

To comply with applicable US laws, always include this phrase in your first SMS message to contacts in the US: "[Your Company Name] Alerts. [#] msg/mo. Reply HELP for help, STOP to cancel. Msg&Data rates may apply." Replace [Your Company Name] with your company name and replace [#] with the number of SMS messages you expect to send to your contacts each month.

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.