Create a subscription form - Introduction to subscription forms

We've created a series of articles to help you build your subscription forms. In this article we'll introduce the notion of subscription form and answer the question "what makes a good subscription form?".

Introduction to subscription forms

The email signup form: no email marketing strategy is complete without one. If you want to grow your email list, you need a compelling form in all the right places.

First things first: it helps to understand why the signup form is so important. Actually, there is something quite special about users who subscribe via your form.

These are people who have read your content, liked what they saw, and want more of the same. They have actively decided to join your mailing list. They are engaged and interested in what you have to say. These are exactly the kind of contacts you want. 

Most engaged means most likely to convert – and a signup form is how you’ll get them.

What makes a good subscription form?

There are certain things an email signup form can and should do:

  • Make the signup process as simple as possible: The user should be able to subscribe to your newsletter in a matter of seconds.
  • Create a positive first impression of your brand: A lackluster, buggy or over-complicated form will make the user think twice about providing their email address.
  • Provide you with audience insights: The signup form can be a good opportunity to learn about your subscribers and their interests, but don’t overdo it. Remember, simplicity rules.

The 4 crucial elements of a successful email signup form

Building the email signup form is only one part of the process. For optimal results, we strongly recommend following these 4 steps:

  1. Build the form using a form builder tool: This should already come with your email marketing software. If you’re using Sendinblue stay tuned because we’ll be detailing this process further down.
  2. Implement a double opt-in email: This is an automatic email sent out to new subscribers with a link to confirm their email address. This is a great way to prove subscriber consent (super important for GDPR) and to ensure that the email address was entered correctly.
  3. Place the signup form in strategic locations: Add the form to your website or social media profiles, link it in your emails, or add it as a widget to your CMS using a plugin (like the free Sendinblue WordPress plugin available for download here).
  4. Set up an automated welcome email as a means of  greeting new subscribers and getting the relationship off to a good start.

So you know you need a form, and you know it needs to make an impact. Ready to make it happen? Let’s go step by step through the form creation process using the Sendinblue Signup Form feature. 

In this tutorial, we’ll show you how to create your subscription form in just a few clicks. You will be able to customize the form's design, content, behavior, and fields collected.  

How to design an eye-catching signup form

You can activate the automatic subtitles in your own language

⏩ What's next?

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