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Drag & Drop Editor [New design] - Part 2: Style vs content blocks

The Drag & Drop Editor [New design] makes it easy to design professional-looking emails. It provides more options to customize your email and also ensures that your email looks perfect on any email client and device.

In this article, we will show you how to use the style and content blocks to start designing your email.

We've divided the [New design] Drag & Drop Editor articles into the following parts:

To start with take a look at our detailed video on how to use the Drag & Drop Editor [New design] 🚀. Style and content blocks are explained at the beginning of the video!

What is a Style block?

A Style block is a structural block consisting of one or more columns to which content blocks can be added.

In the example below, the Style block (in blue) contains 4 content blocks (in yellow) in 2 different columns: 2 images and 2 text blocks.Layout_and_blocks.png

You can either create your own style by drag and dropping the content blocks or use one of our 3 predefined styles of one, two, and three columns:


You can always add, remove or resize columns by clicking the style block and using the sliders to move them and the +/- buttons to add columns:


Style settings

Select a Style block to display the following settings in the left navigation panel: 

You can rename your style block by clicking on the blue pen icon next to the title.



DEE_background-settings_EN-US.png With this setting, you can set the background type and color.
You can also click Add a background image to display the Content library and use your files or stock images as a background.
If you want to use an image directly from the internet, paste the link to this image in the Insert image field. 

Block Settings

The Vertical alignment setting allows you to change the position of your contents inside the block: top, middle, or bottom. 

You can also change the Inner spacing of the content blocks in the selected Style block by using the up and down arrows or entering the spacing you want. 



The Spacing setting allows you to add: 

  • Padding which is the space between the element and the border. It is around all four sides of the content and each side size can be changed.
  • Margin which is the space between the border and the next element of your design. It is around the top and bottom sides of the content and each side size can be changed.

Toggle the Padding or Margin button to enable or disable them in one click. Choose which padding or margin size you would like to add for each side of your content by using the +/- buttons or writing the desired size in the text field. 


Style actions

You can move a style block vertically: Hover over the style block and hold it while you move it to the desired location. The blue line will show you where the block will be moved to.

There are certain actions available on the bottom-left corner of the stye block when selected:


  1. Duplicate
    Once you have chosen all the settings for your block, you can duplicate it. This is a real time saver when it comes to designing your campaign or template.
  2. Show or hide
    Hide or show a block by adding conditions.
    For more information, see Conditional display using contact attributes
  3. Repeat block
    You can repeat blocks in your receipts or abandoned cart emails.
    For more information, see Repeat a block of items in your emails.
  4. Save
    Save a block to reuse it again in other campaigns. Your saved blocks will appear in the tab My Content in the left panel.
  5. Delete
    Use this option to delete a style block.

What is a content block?

Content blocks are different content types that you can add to your email. You can drag & drop the content blocks into the style blocks.

The available content blocks are: 


Each content block has its own setting that can be customized as needed which will override the default template settings. You can move content blocks in the same way as Style blocks and you can also hide or show, duplicate, save, and delete content blocks.

The extra actions (link, preview, replace image, etc.) will differ according to the type of block you're editing. See the example below with the actions for Image block (in yellow) and a text block (in blue):


⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.