With the A/B split feature, you can create A/B tests inside your Automation workflows to test your automated email sequences or the entire workflow.
You can test the following components of your workflows:
- Email template, to learn which generates more engagement or conversions.
- Workflow setup, to learn which combination or order of steps performs best.
- Message frequency, to learn the most effective frequency for sending emails or text messages.
You may wish to test any element in your email or workflow, such as:
- subject line
- preview text
- copy of the email
- which email sequences have a higher conversion rate
- which workflow steps, timing, or order performs better for your specific goal
- the optimal number of messages to maximize the conversion rate.