E-commerce businesses can recover lost sales with an effective abandoned cart strategy. SendinBlue makes this easy by giving you all the necessary tools to:
- Track shoppers' behavior on your website (learn how)
- Create emails personalized with each shopper's abandoned products (learn how)
- Send abandoned cart emails at the perfect moment
In this guide, we'll review step 3: sending abandoned cart emails automatically with our ready-to-use abandoned cart workflow.
By default, the Abandoned Cart workflow will:
- Trigger once a new shopping cart is created,
- Send a follow-up email to the shopper,
- Recognize when the shopping cart items are purchased or removed (stops workflow),
- And recognize when the shopping cart is updated (restarts workflow)
In this guide, you'll learn how to create your abandoned cart workflow and select:
- the events that start & end the workflow
- when the follow-up email is sent
- which email template is sent
1. Create your abandoned cart workflow
From the Automation app, click the Create a new workflow button and choose the Abandoned Cart workflow.
You will be guided through a series of 6 quick steps to customize your workflow.
2. Select your abandoned cart events
SendinBlue can receive alerts from your website, called events. They contain information about key activities, like when a shopping cart is created.
Abandoned cart workflows use 3 unique events. The workflow will prompt you to confirm or update the name of each event.
Their default names are automatically populated, but you may modify them if needed:
- cart_updated: The same event indicates when a cart is created or updated
- In Step 1, this event starts the workflow
- In Step 6, this event restarts the workflow
- order_completed: indicates when a cart is purchased
- In Step 4, this event removes the contact from the workflow
- cart_deleted: indicates when products are deleted from an existing shopping cart
- In Step 5, this event removes the contact from the workflow
The workflow suggests sending the follow-up email 2 hours after cart creation (Step 2) as a best practice.
You may customize the delay to best meet your needs.
4. Select your abandoned cart email template
When you reach workflow Step 3 to Send an email, SendinBlue automatically generates a placeholder/default template for your workflow to use. You may select your own email template or keep the default template.
Select these options to enable accurate personalization:
- Use my event data to customize the email
- Data from the last received event
Then your personalized email template will receive and insert the product details for each shopper who abandons a cart.
Add or remove workflow steps
To add additional steps to your workflow, such as a fourth follow-up email, complete the preset steps in the workflow builder. Then, you can hover over the point where you wish to add an extra step and click the plus sign (+).
You may also remove steps by hovering over the step and clicking the red (X).