Send Time Optimization - Send your campaign at the best time [NEW feature]

This feature is available for Premium, Premium+ and Enterprise plans. Compare plans here.   

During the Schedule step of sending your email campaign, you have three choices of when to send your campaign:

    • Send it now
    • Schedule it for a specific time
    • Send it at the best time

Selecting Send at the best time is the easiest way to maximize your campaign’s results.

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How does it work?

Simply choose the date on which to send your campaign. On that day, SendinBlue will send your campaign at the optimal time to engage each recipient. All contacts will receive the email within 24 hours.

How does SendinBlue determine the best sending time?

The best send time is calculated for each individual recipient and optimized for the best open rates (vs. sending in bulk all at once).

If a particular contact has not received an email campaign from SendinBlue before, the optimal send time will be based on the opening times of previous campaign(s). The optimal time is displayed directly below the campaign’s scheduled date.

SendinBlue learns from each campaign that you send and the best time for each contact becomes more precise over time.

Can I use the best time feature for my first SendinBlue campaign?

We recommend scheduling your first campaign at a precise time. SendinBlue will learn from your campaign’s engagement to determine the optimal send time for future campaigns.

Good to know: The "Send at the best time" option will be available once most of your contacts have received at least one campaign from you via SendinBlue.

Further reading