Adding multi-list subscriptions to your forms

The multi-list subscription feature enables you to provide more targeted, engaging email content to your subscribers.

Use this option to ask about their interests or preferences at signup. The form will automatically add contacts to the corresponding contact list(s) based on their selections.

For example, you can offer contacts the ability subscribe to updates about specific topics, products, or other interests. Or, you might offer the option to select their desired contact frequency (e.g. weekly, monthly or only sales).

Before getting started

Decide which options to offer and create the corresponding contact lists by navigating to Campaigns > Lists > Add a new list.

You will need one contact list per interest to be displayed on your form.

It's important to note that even when the multi-list subscription option is enabled, form setup still needs at least one corresponding "master" contact list to be associated with your form. All contacts who complete your form will also be added to the selected corresponding list. For example, if you will add three subscription interest options to your form, you will need four total lists. 


Good to know: The name assigned to your lists will be visible on the subscription form.

Create or choose your contact form

Any SendinBlue form can utilize the multi-list subscription option.

Navigate to the Forms page (Campaigns > API & Forms > Manage subscription forms) and choose to edit an existing form or create a new form.


Enable the multi-list subscription option

Click to expand the Add a field option. Next, click on Multi-list subscription.


Add a Label to describe the category of lists subscribers may join - you will use only one Label per form. Then, select the first list option and click Add. Repeat this step to add additional interest or preference-based lists.


Click Save. Now, your form will add new subscribers to the interest or preference-based list(s) of their choice.


Remember to select your desired "master" list where all contacts will also be added. 


What's next?

You can use SendinBlue Automation to trigger helpful marketing actions based on the list(s) to which your contacts are added.  

For example, you can use the Welcome Message workflow to send a single message or welcome series to your new contacts. Or, you can create your own custom workflows that will start when a user is added to your list, or based on the date when a contact was added to your list

Need help? 

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