When your Retargeting ad campaign is reviewed, your website will also be reviewed to ensure that it will meet our partner websites expectations.
Please be aware of these website guidelines:
|Fully functional website||
Your website must be fully constructed and functional before you can start your campaign. Ads that link to landing pages that say "coming soon"/"under construction" etc, will not be approved.
All navigation links should be functional and lead to active pages. Pages that are incomplete or blank may be grounds for disapproval.
For the most part, your website should also not contain spelling or grammatical errors.
|Website is easily understood||
You should use the "mission statement" test: visitors should be able to summarize the purpose of your site through the information available on your landing page or main page without needing to submit personal information.
|Provides added value||
You will need to consider the following:
Content aggregation sites may use retargeting campaigns if they follow these guidelines.
|Stand by your claims||
All of your content should be accurate, informative and up to date. Your claims should be easily verifiable, and if a warranty or guarantee is offered, the terms of the agreement should be clearly labeled.
Websites should not use tactics to falsely enhance reputation or misrepresent offerings. This includes:
As with ad content, your website content should be appropriate for all ages. No adult or mature concepts should be on your site.
These are tactics which are used to distract your visitors without providing value to your content. Some examples of what is considered spam tactics:
|Malware is prohibited||
Content which is deemed malicious or tries to bypass the ad review process is not eligible for display.
Malware is any type of software in which the purpose is designed to harm, infiltrate or damage a computer. Anything that may access sensitive information without the consent of the user is prohibited. This includes virus, worm, spyware, adware, or trojan.
Please be aware: cryptocurrency mining which uses browser CPU from unsuspecting website visitors is prohibited.
- Creating your first Retargeting campaign
- Retargeting Campaign Ad Content Guidelines
- Retargeting Campaign Landing Page Guidelines
- Retargeting Campaign Privacy Notice Guidelines
- Business-specific Retargeting Campaign Guidelines (located on AdRoll.com)