What is Retargeting?

❗️ Important
Please note that the Retargeting Ads feature is being deprecated and will be removed from Sendinblue as of March 15, 2021. You will still be able to view your old Retargeting campaign reports until March 30, 2021.

Retargeting is a new type of SendinBlue ad campaign to help you bring back lost website visitors and increase sales as a result.

SendinBlue will monitor your goals and add visitors to your campaign’s Audience. Your campaign will work to bring your audience back to your site to reach your first goal, or reach the next one!

Visitors that are retargeted will see banner ads from your campaign wherever they normally browse online. Our partner ad network, AdRoll, covers a vast array of sites that are sure to reach your audience.

SendinBlue will recommend a budget based on the estimated number of people in your audience. You can adjust the budget up or down depending on the number of visitors you wish to reach. There is no charge from SendinBlue to use Retargeting Ads - you only pay the cost of the ads you wish to run.

Once your Campaign and Audience are set up there is no maintenance to do. Ads are displayed on sites tailored to each visitor’s normal web browsing habits and the Campaign will be automatically run for you.

What's next?