Retargeting Campaign Landing Page Guidelines

❗️ Important
Please note that the Retargeting Ads feature is being deprecated and will be removed from Sendinblue as of March 15, 2021. You will still be able to view your old Retargeting campaign reports until March 30, 2021.

While landing pages are a great way to help generate leads and collect your customer's information, there are a few things to keep in mind if you wish to link your Retargeting campaign to a landing page: 

  • Your landing page needs to include sufficient brand notification. Everything should be clearly associated between the ad, landing page and website. 
  • Link to your main homepage as well as your site privacy policy. 
  • If your landing page contains an offer not available on your website, the terms of the offer should be clearly and completely disclosed on the landing page.
  • The landing page should only include verifiable claims. 
  • All collection or passing of personal data must be done via a secure server (https://)

If you have created a landing page on SendinBlue, it will still need to follow these requirements. 

Further reading