While landing pages are a great way to help generate leads and collect your customer's information, there are a few things to keep in mind if you wish to link your Retargeting campaign to a landing page:
- Your landing page needs to include sufficient brand notification. Everything should be clearly associated between the ad, landing page and website.
- If your landing page contains an offer not available on your website, the terms of the offer should be clearly and completely disclosed on the landing page.
- The landing page should only include verifiable claims.
- All collection or passing of personal data must be done via a secure server (https://)
If you have created a landing page on SendinBlue, it will still need to follow these requirements.