Retargeting Campaign Landing Page Guidelines

While landing pages are a great way to help generate leads and collect your customer's information, there are a few things to keep in mind if you wish to link your Retargeting campaign to a landing page: 

  • Your landing page needs to include sufficient brand notification. Everything should be clearly associated between the ad, landing page and website. 
  • Link to your main homepage as well as your site privacy policy. 
  • If your landing page contains an offer not available on your website, the terms of the offer should be clearly and completely disclosed on the landing page.
  • The landing page should only include verifiable claims. 
  • All collection or passing of personal data must be done via a secure server (https://)

If you have created a landing page on SendinBlue, it will still need to follow these requirements. 

Further reading