With Sendinblue’s Marketing Automation feature you can set up double opt-in for your subscription forms. Double opt-in subscription has many advantages.
The double opt-in subscription workflow in our example consists of sending a confirmation email after your contact has submitted a subscription form. In this email, the new contact has to click a button to confirm their email address. They are then redirected to your website and added to the contact list of your choice. They then receive a final email confirming their subscription.
We will go over the following steps:
- Create a custom Workflow
- Step 1: A contact is added to a list
- Step 2: Send a double opt-in email
- Step 3: Wait until transactional email activity
- Step 4: Send a double opt-in confirmation email
- Step 5: Add the contact into a list
Before you start
- Make sure your contacts are automatically added to the same Sendinblue contact list. This can be done using our plugins, our API or with Zapier.
- We suggest that you create your confirmation emails in Sendinblue first so that you can add them to a Marketing Automation workflow.
Create a custom Workflow
- In Sendinblue, go to the Automation tab
- Click Create a Workflow
- On the Create a new workflow page, click Create a Custom Workflow
- Enter your workflow name and add a description
- Click Start automating
Step 1: A contact is added to a list
In this first step, we will start by adding the entry point where a contact of yours is added to a list. This will be the list where you gather contacts that have submitted your subscription form. Your workflow will be triggered every time a new contact is added to this list.
- Click Add an entry point to add the first entry point of your workflow. The entry point used in our example can be found under Contact Details and is called A contact is added to a list
- Select the list where you gather contacts that have subscribed to your form
- Click OK
Step 2: Send a double opt-in email
In this second step, we will add the action where a double opt-in email is sent to a contact. This action is triggered by the first entry point where your contact was added to a list after filling in your subscription form. This double opt-in email allows the contact to confirm their email address by clicking a button.
- Click the + sign to add a new action to your workflow. The action used in our example is called Send an email
- Select or create the double opt-in email template of your choice. The email template used in our example is called "Double Opt-in Email"
- Click OK
Step 3: Wait until transactional email activity
In this third step, we will add the condition that must be satisfied to trigger the fourth step. In our example, we must wait until a contact clicks the button in the double opt-in email you sent them and is redirected to your website. By clicking the button, they double-confirm their subscription.
- Click the + sign to add a new condition to your workflow. The condition used in our example can be found under Wait until and is called Transactional Email Activity
- Select Clicked and choose the double opt-in email template that you created
- Enter the URL of the webpage you selected in your double opt-in confirmation email (see image above in Step 2). In our example, we have chosen the “Double Opt-in Email” email template with a click redirecting to https://example.com
- Click OK
Step 4: Send a double opt-in confirmation email
In this fourth step, we will add the action where a double opt-in confirmation email is sent to a contact. This action is triggered by the third step where your contact clicked the button in the double opt-in email you sent them. This action lets the contact know that they confirmed their email address.
- To add a new action, click the + sign in the Yes branch of the workflow. The action used in our example is called Send an email
- Select a Double Opt-in confirmation email. In our example, we use the "Default Template Double opt-in confirmation". Generally, this email confirms that the user has subscribed to your newsletter and suggests that they return to your website
- Click OK
Step 5: Add the contact into a list
In this fifth step, we will add the action where a contact is added into a double opt-in list. This will be the list where you gather the contacts that have subscribed through your double opt-in process.
- To add a new action to your workflow, click the + sign. The action used in our example is called Add the contact into a list
- Select or create a list that contains all the double opt-in contacts. In our example, the list is called "Double opt-in list"
- Click OK
And that’s it! Now you can use Marketing Automation to manage your double opt-in subscriptions. You can, of course, continue this workflow by sending a new email 30 days later, for example.