Switching from Mandrill and SendGrid – what you need to know

At SendinBlue, we’re focused on two things: providing user-friendly, reliable message delivery and being here to help when you need it. We’ve gotten a lot of questions from devs, entrepreneurs, agencies and average Joes looking to make the switch to a single-solution email provider that won’t break the bank.

Here are answers to the most common questions we’ve gotten from the users who are responsible for implementing their team’s transition from Mandrill and SendGrid to SendinBlue Transactional.

How is uptime measured and how are service statuses communicated? 

We take maintaining industry-leading uptime and transparent communication about statuses very seriously. Status updates regarding our services (including API and SMTP) are shared on our status page: http://status.sendinblue.com/. You may view this page anytime to check recent uptime metrics as well as view a log of recent events. As of this update (February 5, 2019), uptime for our SMTP platform over the previous 30 days was 100% and our API was over 99.9% during the same timeframe. 

What integration options do you offer?

We offer SMTP and API integrations. To integrate via SMTP, use your account credentials located here. For non-encrypted connections, you may use port 587 or 2525. For encrypted connections, use port 465. You may also integrate via our RESTful JSON API. Use our available email templates, or send the body of your emails directly.

Where can I review your API documentation?

SendinBlue has a robust RESTful JSON API with documentation available here. These tools make it easy to migrate to SendinBlue from any system.

Do you have webhook support?

We do provide webhook support. To learn more about how webhooks work with SendinBlue, please review this documentation.

Do you support tags when sending messages over the API?

We do support tags. You may define a tag in the “tags" parameter. (If sending via SMTP, it must be passed in the “X-SIB-API” header's JSON object.)

Do you allow senders to sign their own emails using SPF, DKIM, and DMARC?

Yes, senders may sign their own emails when using SendinBlue. Senders using a shared IP plan may choose to customize their signatures or allow SendinBlue’s domain to sign emails. Dedicated IP senders will configure these signatures during the IP setup process. Learn more here.

Transactional Email Features

Can I use the SendinBlue design interface to create transactional email templates?

Yes, you may create email templates in SendinBlue and specify the template ID as an input parameter in your API call. This quickstart guide provides a complete overview.

How can I personalize emails sent via SendinBlue?

There are several ways to personalize message content with variables, such as recipient name, order ID, etc:

How long are email messages and logs stored by SendinBlue?

Unlike Mandrill or Sendgrid, SendinBlue does not apply a time limit for message storage. SendinBlue will store your full message content for the life of your account, and detailed message logs and previews are available forever as well.

Transactional Email Guidelines

Do you allow subaccounts?

SendinBlue does not provide a subaccount structure similar to that offered by Mandrill, however there are two options available that typically serve this need.

While SendinBlue customers may only maintain one account, each account may utilize multiple senders. This offers the flexibility needed by most users. Learn how to create senders here.

For agencies and users that support multiple businesses migrating to SendinBlue, you might consider using our White Label platform. White Label parent accounts may manage multiple child (sub) accounts. Learn more about our White Label platform here.

Can I use a dedicated IP?

You may use a single dedicated IP or a pool of dedicated IPs to load-balance your traffic. Using a pool of dedicated IPs is encouraged for high-volume senders. Your dedicated IPs may be used to send both transactional and marketing emails via SendinBlue. This shared reputation approach may positively affect your marketing email deliverability. Click here to learn more about the key advantages and considerations when using a dedicated IP (vs. a shared IP).

Do you allow marketing email to be sent?

We only allow accounts associated with a SendinBlue dedicated IP to send marketing emails via our transactional platform.

Do you apply a sending bandwidth (quota) or throttle based on reputation?

To help new transactional senders build a positive reputation over time, we apply an hourly sending bandwidth for accounts using our shared IPs. Bandwidth limits do not affect senders using a dedicated IP. Transactional senders using our shared IPs will start with the capacity to send 40 emails per hour, and the bandwidth will be adjusted automatically based on your engagement metrics.

Customer Support

What is your average support ticket response time?

Support time is based on your location and requested support language. Support requests in English are typically answered on the same business day.

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Don’t see your question answered? Send us an email at contact@sendinblue.com and we’ll help you get the information you need.