In this tutorial, we will do a detailed review of the steps to create your email campaign. Before getting started, please take a look at our video tutorial on how to create your first email campaign with the Responsive Design Builder.
1. Campaign settings
The first step is to configure your campaign settings:
1.1 Campaign name
This element is not visible to your recipients, but can be useful for organizing your campaigns within SendinBlue.
This will determine whether your contacts decide to open your email.
1.3 Sender Email and From Name:
These allow your recipient to quickly identify you. They need to inspire confidence to encourage recipients to open your email.
1.4 Advanced Settings
Here we will focus on the most important advanced settings:
1.4.1 The page header and footer contain the mirror link (to display the email in a web browser) and the unsubscribe link (it is essential that your recipients are able to unsubscribe), respectively. To learn more about customizing these items, please click here.
1.4.2 When recipients click on the unsubscribe link, they will land on a page where they will be asked to confirm their email address and their unsubscription. You can use the SendinBlue default unsubscribe page or customize it (click here to learn more).
1.4.3 You can add descriptive tags to your campaigns to enable quick searches on your campaign listing. (Click here to find out more.)
1.4.4 You can add one attachment to your email. However, the attachment may not exceed 4 MB and the campaign must be sent to less than 5,000 contacts.
1.4.5 Some email systems, particularly company email systems, do not display images by default. In these cases, the recipient has to click on "display images" to see them. To avoid this, you can embed your images directly into the email. The challenge with this option is that it creates much larger emails, which are not always supported by email systems. Therefore, the maximum total size of your newsletter must be less than 5 MB and it must be sent to less than 5,000 contacts.
2. Build your campaign
The second step is the one that requires the most work and has the biggest payoff! This is where you are going to build the email's content. You'll have three options:
- Build New Template: create a new design from scratch
- Saved Templates: start from an existing design
- Recently Sent: reuse an email that has already been sent Two design tools are available:
2.1 Responsive Design Builder
This tool works by dragging and dropping text blocks and images to create your email layout. Then you can personalize these blocks (layout, font, colors, buttons, etc.) to suit your needs. The email is rendered using responsive design, so the display can automatically adapt to any platform: smartphone, tablet or computer. We highly recommend this editor to non-HTML experts who want to produce an email with a professional finish.
2.2 Standard Editor
2.3 HTML/Simple Text Editor
If your HTML code is already available, you can simply paste it into this editor. (Requires HTML knowledge.) Or, if you prefer to enter plain text and style it with WYSIWYG tools, you can use the Simple Text Editor. (Does not require HTML knowledge and the design result is very basic.)
Now, it's time to choose your contacts. You can select an entire folder,
or specific lists within a folder.
You can exclude a list by clicking on the "Prohibited" symbol. The campaign will be sent to all selected contacts except those in the list marked with the "Prohibited" symbol.
By clicking on "Send to a segment (portion) of the selected lists", you can apply additional filters to your recipients.
Now that you have completed the most important steps, you just need to send your email campaign. You can schedule it for a future date and time or send it immediately.
If you decide to schedule it in the future, first select the sending date:
then the hour,
and finally, the minute.
Once scheduled, your email campaign will appear on the "Scheduled" tab before moving to "Running" and finally to "Sent".
You can then view the results from your email campaign.