🎥 Creating an email campaign

In this tutorial, we will do a detailed review of the steps to create your email campaign. Before getting started, please take a look at our video tutorial on how to create your first email campaign with the Drag & Drop Editor.

Note: This video highlights an earlier version of the Drag & Drop Editor interface, however, most functionality remains similar.

Now, let's go to the Campaigns Tab and choose Email in the left navigation. Ensure you are on the Campaigns tab and then click the green Create an email campaign button.

1. Setup your campaign

1.1 Campaign name

This element is not visible to your recipients but can be useful for organizing your campaigns within SendinBlue.

1.2 Subject:

This will determine whether your contacts decide to open your email.

1.3 Sender Email and From Name:

These allow your recipient to quickly identify you. They need to inspire confidence to encourage recipients to open your email. create_your_campaign_en_1

1.4 Advanced Settings

Here we will focus on the most important advanced settings: create_your_campaign_en_21.4.1 The page header and footer contain the mirror link (to display the email in a web browser) and the unsubscribe link (it is essential that your recipients are able to unsubscribe), respectively. To learn more about customizing these items, please click here.

1.4.2 When recipients click on the unsubscribe link, they will land on a page where they will be asked to confirm their email address and their unsubscription. You can use the SendinBlue default unsubscribe page or customize it (click here to learn more).

1.4.3 You can add a descriptive tag to your campaign to enable quick searches on your campaign listing. (Click here to find out more.)

1.4.4 You can add one attachment to your email. The attachment may not exceed 4 MB and the campaign must be sent to less than 5,000 contacts.


1.4.5 Some email systems, particularly company email systems, do not display images by default. In these cases, the recipient has to click on "display images" to see them. To avoid this, you can embed your images directly into the email. The challenge with this option is that it creates much larger emails, which are not always supported by email systems. Therefore, the maximum total size of your newsletter must be less than 5 MB (attachment + email) and it must be sent to less than 5,000 contacts.

2. Build your campaign

The second step is the one that requires the most work and has the biggest payoff! This is where you are going to design the email's content. You'll have three options: create_your_campaign_en_3-Design Tools: create a new design from scratch

-Recent Messages: reuse an email that has already been sent

- Template Gallery: customize a free, professionally designed email template

Three design tools are available:

2.1 Drag & Drop Editor

This tool works by dragging and dropping text blocks and images to create your email layout. Then you can personalize these blocks (layout, font, colors, buttons, etc.) to suit your needs. The email is rendered using responsive design, so the display can automatically adapt to any platform: smartphone, tablet or computer. We highly recommend this editor to non-HTML experts who want to produce an email with a professional finish.

2.2 Rich Text Editor

Use this option to create a text-only email with plain text or text styled with WYSIWYG tools. This tool does not require HTML knowledge and the design result is very basic.

2.3 Paste Your Code

If your HTML code is already available, you can simply paste it into this editor. We only recommend this option if your code was created by a design professional.

3. Recipients

Now, it's time to choose your contacts. You can select your lists and filter them by folder. create_your_campaign_en_4 You can exclude a list by clicking on the Prohibited symbol. The campaign will be sent to all selected contacts except those in the list marked with the Prohibited symbol. create_your_campaign_en_5 By checking the option to "Apply filters to the selected lists", you may further filter your recipients. create_your_campaign_en_6

4. Confirm

Now that you have completed the most important steps, you are ready to send your email campaign.


You can send it immediately, select a date and let SendinBlue send it at the best time, or schedule it for a specific future date and time.

If you decide to schedule it in the future, first select the send date, then the hour, and finally, the minute.


Once scheduled, your email campaign will appear on the Scheduled tab before moving to Running and finally to Sent. You can then view the results from your email campaign.