Insert a mirror link and unsubscribe link in your campaigns

In this article, we will explain how to insert a mirror link and an unsubscribe link in your email campaigns.

What is a mirror link?

The mirror link is a link that recipients can click if they have trouble viewing your email in their inbox and want to open your email as a web page. Having a mirror link in your campaigns is not mandatory.

What is an unsubscribe link?

The unsubscribe link is a link that recipients can click to open your Sendinblue unsubscribe page and stop receiving your emails. Having an unsubscribe link in your campaigns is mandatory as it is essential to your contacts and for the proper functioning of your campaigns.

💡 Good to know
If you delete the unsubscribe link from your email campaign, Sendinblue will add it back automatically during sending.

Add a mirror link and an unsubscribe link in your campaigns

The process for adding a mirror link and an unsubscribe link in your campaigns is different based on the editor you are using to build your email:

In the Drag & Drop Editor (New)

Email campaigns created in the Drag & Drop Editor (New) contain a default mirror link and unsubscribe link in their footer.

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In the Drag & Drop Editor (Classic)

Email campaigns created in the Drag & Drop Editor (Classic) contain a default unsubscribe link in their footer. To add a mirror link, drag and drop the View in browser block in the body of your email.

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In the HTML and Rich Text editors

Manually add a mirror link and unsubscribe link in a campaign

To manually add a mirror link and unsubscribe link in a campaign created in the HTML and Rich Text editors, simply insert the {{ mirror }} and {{ unsubscribe }} placeholders in an HTML hyperlink tag <a>:

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Choose a default mirror link and unsubscribe link to use in all your campaigns

You can set a default header and footer to be used in campaigns created using the HTML and Rich Text editors. To set a default header and footer:

  1. Go to Campaigns > Settings > Default Settings.
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  2. In the Default campaign settings section, modify the text of the [DEFAULT_HEADER] and [DEFAULT_FOOTER] fields.
    Note: the clickable text must be added between curly brackets { }, e.g. {here}.
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  3. Click Save.
  4. When setting up a new email campaign, make sure to check the Enable Mirror Link box in the Show Advanced Options section for your header to appear in your email.
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Override the default mirror link and unsubscribe link for a specific campaign

If you have set a default mirror link and unsubscribe link and want to modify them for a specific campaign:

  1. At the Setup step of your campaign, click Show Advanced Options.
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  2. Modify the text in the Default Header and Default Footer fields.
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  3. Check the Enable Mirror Link box.
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