Managing unsubscriptions from emails sent through an Automation workflow

In this article, we will explain how unsubscription works with emails sent through an Automation workflow:

Add an Unsubscribe link to your email templates

In the Drag & Drop Editor (Classic and New)

Email templates created in the Drag & Drop Editor (Classic and New) automatically contain an unsubscribe link in the footer. If needed, you can update the text of the unsubscribe link. 

Drag & Drop Editor (Classic) Drag & Drop Editor (New)
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In the HTML Editor

Email templates created in the HTML Editor need to contain an href attribute within a link tag (<a>) according to the template language you are using:

  • Old template language - [UNSUBSCRIBE]
    <a href="[UNSUBSCRIBE]">Unsubscribe here</a>
  • New template language - {{ unsubscribe }}
    <a href="{{ unsubscribe }}">Unsubscribe here</a>

What happens when a contact unsubscribes?

When a contact unsubscribes from an email sent through an Automation workflow, they will automatically be blacklisted from receiving all future transactional emails sent by that sender.

However, they will still receive transactional emails sent by another sender within the same Sendinblue account. For example, if a contact unsubscribes to stop receiving emails from "marketing@sendinblue.com", they can still receive transactional emails from "support@sendinblue.com".

View unsubscriptions from emails sent through an Automation workflow

Workflow statistics

To view your unsubscription statistics when an email template is sent through an Automation workflow:

  1. Go to Automation.
  2. Click Stats below the desired workflow.
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  3. At the Send an email step, click View more statistics.
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You will be able to view your unsubscription statistics by looking at the Cancelled subscriptions.

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Automation logs

To view your unsubscription statistics from your Automation logs:

  1. Go to Automation > Logs > Event logs.
  2. In the All events drop-down list, filter your logs by selecting Unsubscribed from a transactional email (Template/Tag).
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  3. If necessary, you can also filter your logs by workflow and date.

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.