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Manage your transactional email unsubscriptions

In this article, we will explain how unsubscription works with transactional emails.

Your transactional email recipients can unsubscribe from all emails sent by a particular sender. It's easy to enable this feature - simply follow these steps to add an unsubscribe link into your transactional email template(s).

Add an Unsubscribe link to your email templates

In the Drag & Drop Editor (Classic and New)

Email templates created in the Drag & Drop Editor (Classic and New) automatically contain an unsubscribe link in the footer. If needed, you can update the text of the unsubscribe link. 

Drag & Drop Editor (Classic) Drag & Drop Editor (New)
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In the HTML Editor

Email templates created in the HTML Editor need to contain an href attribute within a link tag (<a>) according to the template language you are using:

  • Old template language - [UNSUBSCRIBE]
    <a href="[UNSUBSCRIBE]">Unsubscribe here</a>
  • New template language - {{ unsubscribe }}
    <a href="{{ unsubscribe }}">Unsubscribe here</a>

What happens when a contact unsubscribes?

When a contact unsubscribes from a transactional email, they will automatically be blocklisted from receiving all future transactional emails sent by that sender.

However, they will still receive transactional emails sent by another sender within the same Sendinblue account. For example, if a contact unsubscribes to stop receiving emails from "", they can still receive transactional emails from "".

View your transactional emails unsubscriptions

You can view metrics for unsubscriptions within your transactional email logs.

To view your unsubscription logs, go to Transactional > Logs and filter the events to only show your Unsubscribed contacts.


You can also view a list of all your blocked and blocklisted contacts and the related email senders.

To view your blocked and blocklisted contacts, go to Transactional > Settings > Blocked or Unsubscribed contacts.


🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.