In this article, we will see how to attribute different fields of your database to be able to personalize your communication with your contacts. Attributes are the different fields that contain characteristics from each contact in your database. You can use your attributes for personalizing your emails and using formulas. To start with:
- Go to Contacts
- Click on Settings
- Click on Configure under Contact Attributes & CRM.
After clicking on Configure you will see three tabs for different types of attributes:
- Normal attributes
- Transactional attributes and
- Calculated attributes
Normal attributes are static values attached to a contact. The most common normal attributes are first name, last name, zip code, or gender. You can describe your attributes according to the type of value: text, number, category, or value.
If the value type is Category, you will have to configure the different possible values, after clicking on the Settings on the right. Here, your import file will contain "1" in the Gender field for Mr and a "4" for Ms.
Transactional attributes allow you to record transactions relating to an individual. The best example is the financial transaction where you can save a sales order. Each customer order has its own characteristics, for example: ID, value, and date of the order.
You need to define an ID for each transaction. When adding the ID, you need to assign the type "ID".
Calculated values are calculated with the data you provided in Normal and Transactional attributes.
For example, you can calculate the revenue generated by each contact.
When you click on the calculator on the right, you can input your calculation formula. For more information on the use of formulas, see our article: Formulas.