About account validation for emails and SMS

At Sendinblue, we strive to provide you with the best deliverability and prevent your emails to land in the spam folder or to be blocked by email providers. This is why we perform an account validation check. Thanks to this validation check, we can maintain a very high quality of our infrastructure, and therefore a great deliverability for your emails.

❗️Important: 
This article is for users who want to send mass marketing campaigns by email (e.g. newsletters) or marketing/transactional SMS. If you just want to send transactional emails and your SMTP account has not been activated, click here.

Account validation for email campaigns

To make sure you are in the best position to be successful using Sendinblue, we initially need to validate your account. This check is essential to guarantee optimal security and deliverability for our users. 

Most of our clients will pass through this validation process without even noticing it. Indeed, the validation process is mainly automatic.

However, some accounts may need a one-shot manual validation by our support team. You will be directly warned in Sendinblue thanks to a banner explaining that your account is undergoing a manual validation. During this time, you won't be able to send emails. Do not worry though, this validation process is done in 24 hours, and on the majority of times, it will only take a few hours for your account to be validated.

Account validation for SMS campaigns

To prevent smishing cases, all new validated transactional and marketing SMS clients will undergo a manual validation. You'll find more details below.

❗️ Important
Once you've enabled the app and purchased credits, you need to contact the support team by creating a ticket from your account to ask them to enable your account. 

Marketing SMS

We'll detail the process of activating your marketing SMS account below:

  1. Enable the SMS campaigns app from the app page.
  2. Purchase SMS credits from the My plan page > SMS Plans.
  3. When the order is confirmed, contact the support team by creating a ticket from your account to ask them to enable your account.
  4. A manual validation of the account will be done by the support team to enable your SMS account.
  5. You can create your SMS campaign.
  6. Your first few campaigns may undergo a manual content review by the support team. Your campaigns will be found in the tab In review.
    Once reviewed, you'll find your campaigns either:
    • in the Rejected tab if the support team rejected the content
    • in the Sent tab if the support team approved the content

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Transactional SMS

We'll detail the process of activating your transactional SMS account below:

  1. Enable the Transactional SMS app from the app page.
  2. Purchase SMS credits from the My plan page > SMS Plans.
  3. When the order is confirmed, contact the support team by creating a ticket from your account to ask them to enable your account.
  4. A manual validation of the account will be done by the support team to enable your SMS account.
  5. After your account has been validated, all transactional SMS will be throttled as per these limits: 250 SMS per day and 10 SMS per minute.
    If you want the limit removed you need to contact the support team by creating a ticket from your account.

Need help? 

Feel free to contact our support team by creating a ticket from your account. We'll help you validate your account as quick as possible!