Skip to main content

Converting your White Label account to the Multiple Accounts manager

❗️ Important
Please note that the White Label product is being depreciated and is no longer being offered to new clients.

In this article, we'll see how to convert your White Label account to the Multiple Accounts manager, allowing your child accounts to access more Sendinblue features.

💡 Good to know
When using the Multiple Accounts manager, Sendinblue mentions might be be visible to your users.

Learn more about the Multiple Accounts manager here.

1. Enable the additional features

On your hosting provider, you will need to create CNAME records for each feature that you want to offer as shown below.

In case your custom login URL is a domain such as, then you'll create the following subdomains:

  Feature   Subdomain   Type   Target
  Transactional SMS   CNAME
  Transactional email   CNAME
  Automation   CNAME 

In case your custom login URL is a subdomain such as, then you'll create the following subdomains with same type and target as above:


2. Configure your dedicated IP

💡 Good to know
The Automation platform uses transactional emails, so you need to configure your dedicated IP if you want to use Automation on child accounts.

To activate transactional email for your dedicated IP, go to Senders & IPs page of your parent account. Then click on the Dedicated IPs tab. Click on Manage and then on Use this IP for transactional emails.


When the subdomains are propagated and you have activated SMTP for your dedicated IP, let your Sendinblue sales representative or account manager know your account is ready to be converted to Multiple Accounts manager.

3. Activate new features for your child accounts

You will now see for each child account:

  • a SMS button
  • a SMTP button displayed only for child accounts whose dedicated IP is associated with transactional emails
  • an Automation button displayed only for child accounts whose dedicated IP is associated with transactional emails

By default, these icons will appear with a red dot indicating that the SMS and SMTP features are inactive.

To activate SMS and/or transactional emails for your child accounts, click on the respective icons: 

  • SMS to activate transactional SMS
  • SMTP to activate transactional emails
  • Automation to activate Marketing automation platform

The features have been activated once the red dots have changed to green.

4. Accessing features from child accounts

When child account users log on to their child account, new tabs will be visible in the top bar:

  • Automation
  • Transactional
  • SMS can be found under
    • Campaigns for SMS campaigns
    • Transactional for transactional SMS


⏩ What's next?

To learn more about reporting for transactional messages, check out this tutorial.

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.