Sendinblue lets you segment your database by specific sociodemographic criteria (e.g., gender, city) or behavioral criteria (openers, clickers, etc.).
Filter contacts by attributes
You can apply a filter to select your contacts by attributes. The filter will give you contacts with an attribute that matches or is different to the one you selected for your attribute field, or that has a calculated field that is higher, lower, or equal to the amount you entered.
In this example, a filter has been applied to produce a list of French-speaking contacts.
And here, a list of customers that have been added after a specific date.
Filter contacts by behavior
You can also apply a filter to select contacts by their behavior towards your email campaigns.
Contacts who have opened your email campaigns
Produce a list of openers (readers), i.e., contacts who have opened your email campaigns. Your search can relate to a specific campaign or all your email campaigns. Similarly, the time range of the search can be limited by a start and end date, or unlimited.
In this example, a filter has been applied to select contacts that opened all campaign emails in the last two weeks.
Contacts who have clicked a link in your email campaigns
Produce a list of clickers, i.e., contacts who opened your email and clicked on one of the links.
In this example, we want a list of the contacts that clicked on a campaign at least once in 2020.
Contacts whose email address resulted in a hard bounce
Produce a list of hard bounces, i.e., contacts whose email address does not exist and resulted in a hard bounce.
In this example, the search filter is displaying hard bounce contacts from the last 10 days for all campaigns.
Note that the list only contains blocklisted customers. In fact, with Sendinblue, if a customer's email address hard bounces once in any campaign, that customer is blocklisted and receives no further email campaigns.
Contacts who have been blocklisted
Produce a list of blocklisted contacts, i.e., contacts who have been blocklisted because they have marked your email as spam (complaint), or unsubscribed from your campaigns (unsubscription), or you have unsubscribed them manually (admin unsubscription), or they have hard bounced. You can apply a search filter to find customers that have been blocklisted for any of the above reasons.
In this example, we want the list of customers who have been blocklisted because they unsubscribed in 2021.
Cross-reference search filters
You can refine and expand your search by cross-referencing the different filters.
Refine your search by adding the condition AND.
In this example, we have produced a list of customers who opened a campaign in the last 100 days and also clickers in the last 100 days.
Expand your search by adding the condition OR.
In this example, we have produced a list of customers who are blocklisted because they marked your campaign emails as spam or because they unsubscribed from your newsletters.
You now have all the tools you need to filter your contacts effectively!