The if/else conditions allow you to segment your contacts within a workflow. With this condition, you will divide the workflow into 2 branches, one if your contact meets the condition (YES), one if your contact does not meet the condition (NO).
Contact activity
Choose whether a contact is on a particular list, subscribed via a subscription form or has a particular attribute. In the example shown below, we have added a condition to separate contacts who are customers from those who a re not.
You can then choose different actions, for example send a different coupon for the non-clients and clients.
Check our article What are the conditions in Marketing Automation? for more details.
Marketing and transactional email activity
The condition will check whether the contact has opened or clicked in one of your marketing or transactional emails.
Check our article What are the conditions in Marketing Automation? for more details.
Activity linked to your website
Use this condition for custom events such as a JS/API event or attribute, or a call identify. For example, you can check whether the person has visited a particular page on your website, placed an order, etc.
Check our article What are the conditions in Marketing Automation? for more details.