What is an “Opt-in” list?

An "Opt-in" contact is a contact who has recently given express permission to receive your communications. The contact has therefore voluntarily checked a box to receive your newsletters.

The following are not considered to be opt-in:

  • contacts from purchased databases
  • contacts from databases exchanged with a partner and collected via co-registration, etc.
  • contacts found in directories
  • contacts who agreed to receive your newsletter more than two years ago and with whom you have not communicated since.

Please read our Anti-Spam Policy to get a better idea of which lists are accepted by SendinBlue.