What are the differences between the two campaign creation tools available in step 3?

These tools are different and independent from one another, so it's important to select the one that is most appropriate for your message and design needs prior to inputting your content.

  • Responsive Design Builder: Create a mobile-friendly (responsive) email by dragging and dropping text blocks, images, buttons and other design elements to create a beautiful email. This tool offers great flexibility by enabling you to create sophisticated email designs with an easy-to-use tool. No design skills are needed to use the Responsive Design Builder.
  • HTML/Simple Text Editor: Paste your own HTML or use a WYSIWYG (What-you-see-is-what-you-get) editor to design your email. While this tool provides much design freedom, HTML knowledge is required.