What are Marketing Automation logs for?

Generally speaking, you have access to several different types of logs on Marketing Automation:

1. Workflow logs

You can find these logs on the Logs page/Workflow logs.

These logs represent a contact's journey within a workflow (the entry, waiting and exit stages). Exiting a workflow means the contact has gone through all of the stages and has finished the sending chain. The last log is therefore "A contact has exited the workflow".

You can use the workflow logs to look at your contacts' complete journey in a specific workflow.

2. Event logs

You can find these logs on the Logs page/Events logs.

These logs show the actions carried out by your contacts on your automated, transactional emails and their behavior on your website (if you've installed the tracking script):

  • Visits and events on your website (or track events): all pages visited when an identified contact is uploaded to the events log on SendinBlue. Likewise, if you have installed track events on SendinBlue
  • The completion of a form: all contacts who fill in a SendinBlue subscription form are identified on Marketing Automation
  • The adding of a list: all contacts automatically added to a contacts list on SendinBlue are recorded in the events logs
  • The opening, clicking and unsubscribing of a message: all of your contacts' actions on your emails are recorded

These events that can then be used as entry points in other workflows.