As mentioned previously, a new Sendinblue dedicated IP is “fresh” and its reputation is neutral. Once associated with your domain, your new IP needs to become known by ISPs (like Yahoo, Hotmail, etc.) before it is used to send large volumes of emails.
In order to build a positive reputation with ISPs, we highly recommend that you start by sending emails in small amounts and gradually increase these volumes over time to warm up your IP. This allows ISPs to recognize you as a sender and become more lenient with your messages.
A good and proper warm up is usually performed with at least 4 weeks of continuous sending with a daily volume increase. It means that you cannot warm up your IP with only one campaign, it takes weeks of regular, day to day sending with at least 3000 emails a day.
You can start by watching this video.
- Please note that the interface of Sendinblue has changed but the principle is the same, you will still find this option in the advanced parameters when you create your campaign (step 1: Setup).
- Please also note that the current recommendation is a daily increase of 15% instead of 30%. See below for more information.
Warming up your IP
You'll find the option Dedicated IP warm up in Advanced Settings in the first step of creating your campaign to help you warm up your IP. When you select the option, you'll be asked to add an Initial quota and daily increase. We recommend a daily quota of 3,000 emails, with a daily increase of 15%.
For example, if you send emails to 100k contacts using the values recommended by Sendinblue (initial quota of 3,000 with a daily increase of 15%), the results look like this:
|Day no.||Number of emails sent per day||Total number of emails sent|
If you want to send the same number of emails every day, just enter 0 for the daily percentage increase.
Please note that this recommendation is an example and should be adjusted according to your desired daily sending volume.